ABOUT US

We're on a mission to empower high school students to make the best decisions for their future.

We're a team of parent professionals who've personally faced the very same crossroads your teens are approaching as well as experiencing it as parents supporting our own kids. We've navigated the twists and turns of careers that weren't quite right, and we've felt the pressure of choosing a path without a clear map. Looking back, we all wish we had early guidance that understood us, one that could have saved years of trial, error, stress and the costs that come with.

That shared experience ignited the creation of our Career Guide. Designed for teens, it's the resource we never had — a no-nonsense, science-based approach to revealing inherent strengths, preferences, and ideal work environments and matching those with the right career paths. We focus on delivering what's needed: clear, actionable guidance that helps teens make these pivotal decisions and sets a solid foundation for the future.

Our mission is simple. We want to equip teens with the tools to make informed decisions, to replace doubt with discovery, and to transform what is often a stressful time into a period of confident planning.  

We created the first career assessment designed specifically for students based on the proven scientific career results of millions of people.

With over 50 years of proven data and the behavioral analysis of millions of people at work, our Career Guide connects your interests, strengths, work style and preferences with the most fitting career options for you.

Who We Can Help

10th and 11th Graders

Feeling anxious out about which classes to choose as prerequisites, because you’re worried about making a mistake and missing out on potential career paths that are meant for you?

12th Grader Exploring College and University

Feeling lost or overwhelmed with deciding which direction to pursue in University or College?

College & University Students

Have you already started post secondary but feel like you made the wrong decision? Get instant feedback on which directions make the most sense for you, so you can confidently pivot career directions.

Why students, parents & schools trust us.

  • Built by experts
    By processing millions of data points, our machine learning algorithms unceasingly augment the credibility and accuracy of our career assessment results.
  • Milions Guided
    All of your results in your Career Guide are rooted in your own personal interests, strengths, weaknesses, unique working style and individual preferences.
  • Your Data is Safe
    Our Career Guide provides early guidance with industry leading accuracy in career matching and personalized feedback tailored to students.

Our state-of-the-art scientific approach.

Data-drivenScientificProvenObjective
By processing millions of data points, our machine learning algorithms unceasingly augment the credibility and accuracy of our career assessment results.

Revolutionary Science-Based Platform

ComprehensiveDetailedPractical
All of your results in your Career Guide are rooted in your own personal interests, strengths, weaknesses, unique working style and individual preferences.

Holistic Approach

ValidatedReliablePersonalized Precise
Our Career Guide provides early guidance with industry leading accuracy in career matching and personalized feedback tailored to students.

Accuracy

What other are saying about
the career guide

"We are very thankful to have discovered Career Guidance and for how it helped our 17 year old son discover new possible career directions he’s actually excited about. We highly recommend it.”"

Anita W

“After so much stress from the uncertainty and pressure of picking classes,  I can be at ease now knowing my daughter is finally on the right path to not only selecting the right course for University, but for future career success ”

Jeff T

"Both my kids learned so much from Career Guidance. Within 15 minutes of getting started, we saw changes in their outlook and confidence. Would definitely recommend it.”"

Kathy K

“I would like to say that I am very impressed with Career Guidance and it’s amazing report. Thank You.  We were feeling pretty lost, but now we have clearer picture about what my daughter should do as a future career. Keep it up!”

Ahmad S

"Using this as a guide really helped me understand and provide support to my child.    Thank You""

Kari D

"My husband and I heard about Career Guidance from a friend.  We checked it out and “They actually get it”. Career Guidance helped give my son Nick some great insights and recommended career directions that made choosing classes easy and really lowered the stress level.”"

Carolyn H

"My daughter Tina hated having any discussions about careers or planning for University. She was stressed out and I didn’t know how to help. The Career Guide was an absolute life saver! "

Karissa T

"After seeing how helpful it was, I recommended Career Guidance to all the other moms in my sons class. A+++"

Vanessa B

Is your teen's high school missing out on our Custom Career Guides?

Let's change that! Send us a message and let us know which high school we should offer our Career Guides to and we'll contact them directly.

More career planning resources

The Benefits of Taking a Career Aptitude Test in High School
Career Exploration

The Benefits of Taking a Career Aptitude Test in High School

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8 Things To Consider When Choosing a College or University

8 Things To Consider When Choosing a College or University

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How To Help Your Child Find Their Passion
Career Exploration

How To Help Your Child Find Their Passion

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6 Fun Career Exploration Activities for High School Students
Activities

6 Fun Career Exploration Activities for High School Students

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Connect with us

Our team is based out of Toronto, Ontario Canada, however our Career Guides are used by students and high schools across North America. Reach out to us via email, or on our socials!

We'd love to hear from you and answer any questions.

GET IN TOUCH